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Customer Testimonials Give You Credibility

Word of mouth is more powerful today, than it ever was.  Years ago, before the internet, one bad verbal report spread by telephone, in a matter of weeks, could ruin a business forever.  We used to have...

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Get Cracking on your Email Campaign Tracking

Get Cracking on your Tracking Statistics is not a dirty word.  We all remember taking that boring class in college – no offence; maybe some of you actually enjoyed it.  Funny, how things change.  Now...

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Those Pesky Email Subject Lines are Powerful

I love babysitting for my niece. I get the opportunity to watch her little ones grow and develop. In my observations, one thought stands out. They may be small, and barely walking, but those little...

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Google and Yahoo Local Maps for Online Marketing

With millions of people using the Internet and the Worldwide Web for shopping, communications, and business, reaching your targeted segment online becomes easier each day.  No one can promise any...

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Why Consumers Unsubscribe

As e-mail marketers know, life is constantly changing.  The ever growing global population relies more and more for its knowledge and communication on the Internet, as its heartbeat and sustenance....

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Protect Yourself from Illegal Email Harvesting

What is Email Harvesting? Email harvesting is the process Where your email address lists are obtained, without your permission or knowledge.  They are used in various bulk and direct email marketing...

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